Good morning, eComm legend.

If the 2010s taught us anything, it’s that frenemies make for the wildest collabs. Kanye and Adidas. McDonald’s and Travis Scott. Taco Bell and Doritos (hello, Locos Tacos). Even Apple and Samsung. You get the gist—when unlikely duos join forces, they don’t just make headlines; they change the game.

Now, eBay and Meta are stepping into the spotlight, proving that even business rivals can find common ground when the stakes (and regulatory heat) are high.

So toss on your favorite kicks (yes, even the Crocs x Post Malone ones), because we’re breaking down how these moves can open doors to bigger audiences, smarter tools, and more sales for your store.

In today’s agenda:

1) Meta plays nice: eBay invades Facebook Marketplace.

2) USPS unlocks same-day delivery 📦

3) Loop + Poshmark: Oops flips into $$$ 💥

4) Velocity: the AI Spielberg your Shopify needed.

— Written by Alex Secanove

1) Meta plays nice: eBay invades Facebook Marketplace.

Meta now allows users to browse eBay listings directly on Facebook Marketplace in Germany, France, and the U.S., thanks to a pilot program sparked by a spicy EU antitrust ruling.

The backstory you didn’t ask for: The EU fined Meta €798M for forcing Marketplace into Facebook and using competitor data to boost its own thing. Translation: Meta’s been playing Monopoly without reading the "Don't Cheat" rule. Now, they’re cozying up to eBay, hoping regulators chill out.

What’s in it for you: If you sell on eBay, you’re about to score access to Facebook’s billion-user audience. That’s like getting a prime booth at the biggest swap meet ever, without the awkward folding chair. Bonus: eBay still handles payments and offers its money-back guarantee (so you don’t have to deal with “Hey beautiful, is this still available? Can I pay you in iTunes gift cards and ship it to my cousin in another country?”).

Why you care: Meta wants this to work to dodge more regulatory heat, but you’re the real winner here. More eyeballs on your products mean more sales. Just don’t get too comfy—this is a pilot, and like your high school band’s demo tape, it might not go mainstream.

The wild future ahead: Whether this sticks or fizzles, one thing’s clear: eCommerce is changing fast. Stay sharp, stay flexible, and never underestimate the power of showing up where your customers already hang out—on their favorite apps, rewatching clips of Fleabag and buying secondhand AirPods.

Sources: apnews.com, pymnts.com

2) USPS unlocks same-day delivery 📦

Customers are spoiled (thanks, Amazon Prime), and waiting feels as dated as owning a Tamagotchi. USPS is stepping up with new options to keep your store relevant and your customers happy.

USPS has leveled up: With Ground Advantage Next Day Priority and USPS Connect, you can now offer next-day or same-day delivery without signing your life away to FedEx or UPS. Bonus: They include tracking, $100 insurance, and the ability to win over local customers with ultra-fast drop-offs. That’s some serious firepower.

How to use USPS Connect (super tactical):

• Connect Local: Drop packages early (or 30 mins before close) for same-day delivery.

• Connect Regional: Ship 50+ packages regionally with next-day delivery. Pre-sorting by ZIP is required, but it’s worth the speed boost.

• Free Pickup: Schedule a pickup—yes, lazy is now strategic.

• Sunday Delivery: Available in select areas (brunch orders handled).

What’s next for you: Step up your shipping game. Same-day delivery isn’t just for billion-dollar brands. Small businesses win big here. USPS lets you drop at local facilities, skip complex integrations, and save cash. You’re competing on speed without the Jeff Bezos budget. Now that’s hustle.

Sources: uspsconnect.com

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3) Loop + Poshmark: Oops flips into $$$ 💥

You’re sitting on a pile of non-returnable items (aka the “oops” of eCommerce). What if those no-go returns became cash cows? Enter Poshmark and Loop’s genius collab. Your customer clicks “Resell on Poshmark,” and bam, it’s listed, pre-filled, ready to flip faster than your old Game Boy Color at a yard sale (yes, with the scratched screen).

The numbers check out: Return rates in 2024 hit $743B in sales (ouch). Post-collab, Poshmark listings labeled “missed return” soared 50% YOY during holiday crunch time. Merchants like Rothy’s saw fewer return grumbles, more resale buzz. Hint: happier customers spend more later (science).

Tactical playbook:

• Integrate Loop: It's Shopify-friendly.

• Promote the option: Email campaigns with “Don’t Trash It, Cash It” vibes.

• Test your ROI: Track resale-triggered conversions via Loop’s dashboard.

Why this works: Consumers love quick, no-hassle fixes (see: Uber Eats). Resale isn’t just thrift store chic anymore; it’s your back-pocket strategy for smoothing over return chaos and scoring goodwill. Meanwhile, Poshmark snags extra inventory, and your “meh” stock gets another shot. Everyone’s eating well. Grab Loop, tap Poshmark, and let your “return nightmare” become your best plot twist yet.

Sources: prnewswire.com, loopreturns.com

See how top Shopify brands are leveling up their lifecycle marketing

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• Grow your subscriber list by 40%

• Increase abandonment flow revenue by 55%

See how it works

* Executive Cheat Sheet

• Antitrust Ruling: A legal decision aimed at promoting competition by preventing monopolistic practices or unfair market dominance by a company.

• Integration: The process of connecting different systems or software to work together seamlessly, like linking eBay listings to Facebook Marketplace.

• A/B Testing: A method to compare two versions of content (like video thumbnails) to determine which performs better for a specific goal.

• SKUs (Stock Keeping Units): Unique identifiers used by retailers to track individual products in inventory, sales, or catalog systems.