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2025 Wrapped đŹ
All you need to scale your eCommerce in 2025.

Hey there, eComm legend.
Burpâblame the third helping of mashed potatoes. I didnât hit your inbox during the Christmas frenzy because, honestly, who has time for newsletters when thereâs eggnog to drink, Mariah Carey to belt out, and First Class packages to send for those last-minute orders?
But here we are, closing out 2024 with â2025 Wrappedâ. Yes, itâs technically still 2024â but hey, you donât tell the Terminator heâs coming too early.
This edition isnât some fluff piece to skim between two train stations. Itâs your cheat sheet for navigating and thriving in the year ahead. Iâm talking AI-powered logistics, sales strategies, and even some Pedro Pedro raccoon.
Hereâs the deal: This isnât a one-sit kind of read. Itâs packed with trends, ideas, tools, and tactics for every corner of your business. So bookmark it, flag it, screenshot it, or print it out and stick it on your fridge. I wonât judge.
Letâs gear up to make 2025 the year your eComm game hits Mario Kart turbo boost levels. No blue shells in sight, just actionable tips to keep you cruising ahead.
Sing along: All I need for Christmaaaaaaaas⌠is GROWTH.
In todayâs agenda:
1) De minimis? De max stress.
2) Deliver faster, farther, smarter, greener (or get left behind đ¤ˇââď¸).
3) Eco sells. Polluters lose. Simple math.
4) AI + raccoon memes = your 2025 marketing BFF.
â Prepared by Alex Secanove

1) De minimis? De max stress.

Here we go, 2025: Trumpâs back in office (surprise of the decade), global relations are icier than your freezer aisle, and new regulations are banging on your door. Welcome to the next chapter of your eCommerce journey.
Trade wars, the sequel: Tariffs are back with a vengeanceâ20% on most imports and a potentially crushing 60% on Chinese goods. If your supply chain relies on cheap imports, brace yourself for profit margins to take a nosedive.
Diversify suppliers: Mexico and Canada might cost more but skip the tariff baggage.
Think long-term: A resilient supply chain beats a cheap one.
De minimis dilemma: That $800 duty-free import perk is on the chopping block. If it goes, Shein, Temu, and similar platforms will feel the burnâand so will you. Rising shipping costs and delays could force you to rethink your inventory.
Reevaluate products: Cut low-margin or high-risk items.
Optimize inventory strategy: Less fluff, more essentials.
Geopolitical chaos: U.S.-China relations are dramatic, and platforms like TikTok Shop or Temu might not survive potential bans. Even if youâre not directly tied to these platforms, ripple effects will hit hard.
Eye emerging markets like India or Brazilâtheyâre growing fast and carry less trade baggage.
Watch for gaps left by disrupted giants and move quickly.
Regulations = opportunity: Data privacy and product safety rules are tightening. Step up your compliance game now, and youâll stand out while competitors scramble. Build trustâitâs your secret weapon.
Politics isnât here to ruin youâitâs just unpredictable and messy. Stay informed, stay nimble, and view the chaos as a chance to innovate. Think of it as running a marathon on a moving, flaming track. Exhausting? Yes. But with smart strategies (and Eye of the Tiger on repeat), youâll make it to the finish line.

X-Ray of the Week: Decathlonâs $15.6B Growth Engine
đ Platform: Shopify
𧹠Page Builder: Hypervisual Page Builder
đ˘ Ads: Meta Ads + Microsoft Ads
âď¸ Email Marketing: Klaviyo
đ° Upsell: Unlimited Bundles and Discounts + Dynamic Yield by Mastercard
âď¸ User-Generated Content: Emplifi
đŹ Customer Service: Gorgias
đŚ Inventory: Back in Stock
đ Size & Fit: ESC Size Charts
đ Returns & Exchanges: ReturnGO
đ Analytics: Google Analytics
You can also X-ray the growth engine behind ANY 8-figure Shopify store's success with our Free Chrome extension, revealing their growth apps and tech stack.

2) Deliver faster, farther, smarter, greener (or get left behind).

eCommerce in 2025 will feel like running a global lemonade standâexcept your customers want their lemonade yesterday. Without future-ready logistics, itâs like racing Mario Kart in reverse. Hereâs how to level up with some cheat codes (a.k.a. tools) for whatâs ahead.
AI is your new supply chain sidekick: By 2025, AI will shift from ânice-to-haveâ to âneed-to-survive.â Think of ChatGPTâs cousin managing your supply chain: dominating demand forecasting, automating warehouse tasks, and flagging inventory issues before they become stockouts. Itâs Robin to your Batman.
Tools to try: Inventory Planner (predictive planning), 6 River Systems (automated warehouses), Finaloop (just-right inventory).
Start automating with tools like ShipStation (shipping labels, tracking), QuickBooks Commerce (stock updates), and SKUvault (error-free order tracking). Robots donât slack off or spill coffee.
âIâm late, Iâm lateâ: By 2025, â3â5 business daysâ wonât cut it. Micro-fulfillment centers (MFCs)âmini-warehouses close to customersâwill dominate, slashing delivery times and costs.
Sustainability sells: In 2025, customers expect speed and ethics. Overpackaging and eco-harmful delivery practices wonât fly.
Expand globally, strategically: Hot growth in 2025 will be in regions like Asia-Pacific, Africa, and Latin Americaâmobile-first, impulse-buying markets.
2025 in a nutshell for Growth: Logistics will be about speed, smarts, reach, and sustainability. Nail it, and nobody notices. Fail, and reviews sound like an angry group chat.

Run CTV Ads on Roku This Q5
Peak shopping season isnât over yet! Two thirds of consumers plan to shop the week after Christmas, and âQ5â â the period between Christmas and mid-January â has become a significant shopping window.* Roku Ads Manager makes it easy to run self-serve CTV ads and reach shoppers where theyâre streaming post-holidays. Get started for as little as $500 and find your next customers on the big screen. (*National Retail Federation, 2023)

3) Eco sells. Polluters lose. Simple math.

Itâs 2025, and your online shop is thrivingâuntil shifting trends throw you off course. (Cue dramatic Pirates of the Caribbean music). These changes arenât minorâtheyâre game-changing. Stay calm, eComm captain, and letâs steer through without sinking.
The new sourcing hustle: Chinaâs dominance is fading. Tariffs, delays, and geopolitics have pushed the USA, Southeast Asia, and Eastern Europe into the spotlight.
Sustainability is not optional: 2025 shoppers demand eco-friendly productsâitâs no longer a bonus but an expectation.
Find certified sustainable suppliers on platforms like EcoVadis or SupplyCompass.
Use tools like CarbonClick to offset emissions or let customers contribute at checkout.
Start small with one eco-friendly product line (e.g., recycled materials or biodegradable packaging).
Audit your supply chain with apps like Sourcemap to pinpoint areas for improvement.
Customization at scale: Advances like 3D printing make personalized products scalable and affordable.
Use on-demand printing services like Printify or Gooten for customizable products without inventory.
Add customization apps like Zakeke or Product Personalizer for real-time tweaks (colors, engravings, uploads).
Partner with suppliers specializing in small, flexible production runs.
2025 in a nutshell for Product Development: Success in 2025 isnât about perfectionâitâs about adaptability. Like Bruce Lee said, be water.
Sources: jtmasia.com, mckinsey.com, , procurementmag.com

4) AI + raccoon memes = your 2025 marketing BFF.

Alright, buckle up. Itâs 2025, and youâre not just selling productsâyouâre catching a consumer who swipes faster than a caffeinated raccoon on TikTok (or its replacement). Hereâs how to stay ahead without losing your marbles (or margins):
Hyper-personalization: Think like your favorite barista who knows your oat milk latte order. AI helps predict what customers want and when. Forget generic âHey [First Name]â emails. Customers expect:
Social Commerce: In 2025, social media isnât a distractionâitâs the checkout line. Platforms like TikTok, Instagram, and Pinterest (yes, itâs back) let customers impulse-buy right in-app.
Create quirky, not QVC content: Tools like InVideo or Canva simplify video production.
Shoppable tags: Use Linkpop to make posts instantly buyable.
Live-stream shopping: Host interactive events with tools like CommentSoldâthink QVC with emojis.
AR & VR: After years of eye rolls, AR and VR are here to stay. Itâs try-before-you-buy with none of the mall kiosk judgment.
2025 in a nutshell for Marketing: Remember, itâs still about connecting with customers and making their lives easier. Whether youâre cracking jokes on TikTok 2.0 or fine-tuning AI, stay curious, adaptable, and just a little scrappyâlike our raccoon friend.
Sources: canit.com, wpromote.com, the-future-of-commerce.com, optimonk.com, clickinsights.com, maxsemo.com

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* Executive Cheat Sheet
Micro-Fulfillment Centers (MFCs): Small-scale warehouses located near customers, enabling faster and cost-effective delivery by reducing last-mile logistics time.
De Minimis Threshold: The value limit under which imported goods are exempt from duties and taxes, often impacting shipping costs and pricing strategies for cross-border sellers.
Predictive Product Recommendations: AI-driven technology that suggests products based on customer browsing, purchase history, and preferences, boosting personalization and sales.
Sustainable Packaging: Eco-friendly materials designed to minimize environmental impact, increasingly preferred by consumers for ethical and responsible shopping practices.